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(“Who’s the banker here? That’s the only one I want to talk to,” he jokes with a group playing Monopoly.) Jimmy may be a cynical shark, but he’s also a natural with the retirees, studying Matlock on video for dress tips and working the room like a pro. He may keep flipping between the type of law he says he wants to specialise in, but when Kim points out that “elder law” could work for him, he’s quick to play to his strengths, working out a more focused strategy – advertising on packs of Jello puddings in a senior citizen retirement home. It’s nice how these smaller encounters are played for laughs, but also give us a sense of Jimmy’s personality. If you’re advertising to the kind of schmucks who would be taken in by a fake rescue stunt, perhaps it’s time to rethink the campaign. Perhaps the real lesson for Jimmy is Caveat venditor – let the seller beware. (“Yeah, put it in me!”)Īfter the “sex toilet”, Jimmy seems almost relieved to sort out a very complicated (and boring) will for a senior citizen who wants to bequeath a collection of mini Alpine Shepherd statues to her friends and relatives with a complicated string of “if/then” clauses. With the help of a voice chip wired to a motion sensor, he has invented a creepy gadget to help his kids with toilet training with some very off-colour encouragement. Not just any toilet, but Tony the Toilet Buddy (patent pending).
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It’s a kind of one-man Dragons’ Den encounter as Jimmy tries to keep a straight face as he’s taken into a garage and shown … a toilet. Jimmy meets a dad with more modest (but just as deluded) ambitions.
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Just one tiny problem: Ricky’s paying in his very own Ricky Dollars. He is even happy to pay upfront in cash – half a mill now, half a mill once they’ve taken on the supreme court. First up, the very promising Ricky, the kind of guy with a huge ranch who is keen on freedom, self-sufficiency, ceding from the US government and declaring independence from the rest of the States. Today’s lesson: advertising works! (Sort of.) After Jimmy’s stunt with the billboard hit the local news last week, he’s off to meet potential new clientsimpressed by a lawyer prepared to literally go out on a limb for people. Spoiler warning: do not read until you’ve seen the fifth episode of Better Call Saul on AMC/Netflix “We are going to be America’s Vatican City”